About Us
Elevating Maritime and Hospitality Excellence
At iStrive, we transform maritime and hospitality operations through strategic innovation and proven expertise. Our global network of industry leaders brings over 50 years of executive experience from prestigious cruise lines, luxury resorts, and yacht services to deliver tailored solutions that drive operational excellence and exceptional guest experiences.
Founded in 2021, we've established ourselves as trusted advisors to leading maritime and hospitality organizations worldwide. Our holistic approach combines deep operational knowledge with innovative strategies, helping businesses navigate complex challenges and achieve sustainable growth across the maritime and hospitality sectors.
About Us
About iStrive
Why Choose Us?
Over 25 years of leadership in maritime and hospitality.
Proven crisis management expertise, from navigating the Viking Sky incident to leading post-Hurricane Irma resort rebuilding operations in St. Maarten.
Guiding private equity firms in high-value cruise industry acquisitions.
A unique blend of shipboard, resort, and consulting expertise
iStrive has achieved exceptional results with their strategic services and insights in introducing our revolutionary DEX QM Technology to the cruise industry. Their unique mix of knowledge, the right connections and partnership has ensured that we can do business quickly and efficiently with decision makers in this industry who appreciate our technology and can benefit from it. That is why we highly recommend iStrive for any organisation looking for an efficient ‘partner’ to serve as your compass in the cruise industry.
Mark Minkels
DEX QM Premium Lubricants
“With their deep industry knowledge, iStrive consistently provides valuable insights and effective solutions to complex challenges. The professionalism, extensive network, and experience of their leadership team have ensured exceptional outcomes for BSM Cruise Services in every engagement. Their expertise makes them a trusted partner for organizations navigating the maritime and hospitality sectors.”
Martin Springer
President-BSM Cruise Services
Our partnership with iStrive Limited has proven transformative in elevating our entertainment technology implementations across the cruise industry. Their expertise in both maritime operations and entertainment systems has made them an indispensable ally in our growth journey. Led by Ralph de Klijn, whose 25-year career spans leadership roles at Viking Cruises, Silversea, and other prestigious lines, iStrive excels at bridging technical innovation with operational excellence. This unique capability has enabled us to deliver refined, guest-centric solutions that perfectly align with broader operational objectives.
Paul Byrne
Managing Director - ewp
Working with Ralph and his iStrive team has become and essential part of our efforts in executing our elevated river cruise line brand content. With a strong knowledge in cruise line hospitality, iStrive’s understanding of operational impact and their hands on effort is allowing us to execute within timing and budgetary constraints . As we have a series of new ships on order, we will continue to count on iStrive as part of our strategy implementation”
Hans Rood
CEO Transcend Cruises
iStrive has been pivotal in transforming our maritime operations. Their strategic brokerage services and global network have enabled us to navigate complex market landscapes and capitalize on emerging opportunities. Their dedication to excellence and commitment to delivering tailored solutions have made them an indispensable partner in our growth journey.
CEO
ASAF Maritime Agency
After Hurricanes Irma and Maria in 2017, the St. Maarten Training Foundation partnered with iStrive’s Johan Halvarsson to help rebuild our hospitality workforce. Johan’s leadership in crisis management and training was instrumental. He secured two academy facilities and developed industry-relevant curricula tailored to both immediate recovery and long-term growth. His cruise and resort experience enriched our vocational programs, helping train over 3,000 students. Johan also enhanced our emergency preparedness through practical insights. Even after our mission ended in 2021, iStrive’s support continued. We highly recommend iStrive Limited for organizations seeking expert hospitality training and crisis management solutions.